Tag Archives: platform

How To Make Money From Self-Publishing Your Own Writing

Many new authors choose to self-publish their writing. Oftentimes, this comes about for two reasons:

  1. A lack of confidence in their own writing’s ability to be published.
  2. A lack of knowledge of how to get their writing published.

However, some writers prefer to self-publish in order to get rid of the middleman. I understand that sentiment; however, I caution against publishing with a vanity press or through Amazon or Smashwords unless a writer is willing to put the money, time, and extreme effort into making the endeavor worth their while, or alternatively, if they have ties to individuals of influence/a large platform.

The reality is that for most writers who self-publish, no one will read your writing, and you will make virtually no money from your self-published book. Without the reputation and marketing that comes with a publishing house, amidst a sea of self-published material, your work will languish in complete obscurity. It sounds harsh, but it’s the truth.

For this reason, I urge many writers to have their writing edited to a publishable standard and then partner with a skilled published consultant. Without those two things, many talented writers will simply never get their start, unless they are willing to devote countless hours doing the job themselves, which often will still produce futile results.

Even with all the challenges for most individuals, I absolutely advocate self-publishing in two, and only two, specific circumstances:

  1. You have a large platform. You may never have published even a single poem or short story in your life, but if you have achieved a great deal in some other sphere of influence, and people recognize your name, should you choose to self-publish your writing, with a little bit of marketing, you can still have self-publishing reap results, often more than should you choose to publish via the traditional route.
  2. You have “true believers” who have large platforms. Do you have family, friends, coworkers, business partners, spouses, or others in your life who think your writing is stellar? Do they have large networks? Are they willing to spread the word and help you out? If so, you should consider self-publishing.

While writing anything to completion in and of itself is an accomplishment, for many writers that isn’t enough. All writers want their work to be read. Additionally, writing a novel or other long work is a serious time consideration. Time is money, and most anyone would love a return on the investment of their time. While, of course, writing isn’t and shouldn’t be about the money, I firmly believe that artists ought to be paid for their efforts. There’s nothing ugly about that all, and I imagine none but the most misguided or masochistic would disagree.

In short, while self-publishing is normally a terrible idea, if people know who you are or if you have even one powerful contact in your corner, then consider giving it a shot. If not, and you would like to take a more traditional route, I am available to move your writing career forward as a publishing consultant.

In success,
Alfonso

 

 

8 Questions To Ask Yourself If You Aren’t Getting Your Writing Published

 

In baseball, some of the best players in the game only get a hit roughly one out of every three times they are at the plate. The same can be said about writers and publishing.

Ty Cobb, one of the legends of the game, had a .366 batting average, the highest of all-time in Major League Baseball history. On average, 634 out of every 1000 times that he was at the plate, he would fail to get a hit.

Writers looking to publish can learn a lot from batting averages. A position player in the major leagues will generally hit between .200 and .360 during a full season. A writer successfully targeting journals relevant to their style, tone, and themes will have a success rate roughly equivalent to the average baseball player. If you get in a particularly hot streak, you may get a few acceptances in a row without a rejection. You may also get into a slump. In time, everything will average out.

If you are submitting your poetry or short fiction to competitive journals, contacting agents, or submitting your manuscript to publishers, and you are getting rejected consistently without any acceptances, ask yourself the following questions:

1. Have I had my writing edited? Does it read well, or is it choppy? Are there major problems?

2. Am I targeting the right literary journals, publishers, and agents? Would they actually be interested in my type of writing, or is this completely off the mark?

3. Do I need to build my platform? From where I am right now as a writer and a person, can I do anything to attract some attention to myself?

4. Do I know where to find agents, publishers, or literary journals? Duotrope.com, PW.org, and the Writer’s Market 2016 are all great places to start.

5. Have I been writing consistently enough to develop my skills to the point where my work is of a publishable standard? Do you treat writing as a part-time hobby or a fatalistic dream, or are you serious about it? Your writing will improve the more you actually write.

6. Did I ever learn the fundamentals of writing, or have I gone into creative writing with a lot of passion, but little education in the workings of craft? If you never learned how to write well, you won’t.

7. How is my mindset? Am I visualizing success or am I anticipating another rejection letter? Your thoughts become reality. Create a reality where you expect to publish your writing.

8. Have I been reading other writers who write like I do? Absorbing ideas and style from other writers is critical, and writers who don’t read are writers who don’t get published.

If your writing is almost never accepted, or is never accepted, with around 95% certainty, I can say that you are probably doing at least one of these things wrong, and most likely many of them.

Now, once you correct your mistakes, you will not get accepted to every literary journal you submit your poems or short fiction to, or every independent publisher that you submit your manuscript to, or every agent that you contact. Far from it. But, you will get some successes.

I hope that this post motivated you to move forward. If you need to learn more about the basics of writing, take a look at my free Writing 101 course. If you have a specific question, use my free Q&A service and I’ll either answer you directly, or turn your question into a post if I feel it would benefit other writers, as well. If you need an editor to shape up your writing, or a publishing consultant whose versed in targeting effectively, I’m also available to help you.

I know that if you work hard and make the appropriate tweaks, you will become a successful writer.

In success,
Alfonso

Boost Your Platform and Reap the Rewards

Every aspiring writer (and truthfully, every emerging writer) needs to be heavily involved in a writing-related project. It doesn’t matter whether it is a project that you create, or whether you latch on to an already established project; either way, you must do more than just write in order to be taken seriously in the literary game. 

The sad truth is that there are (and always will be) many talented writers who will never get their work out to the literary-inclined public. They may publish on Smashwords and generate a readership consisting of little more than family and friends. They are great writers, yet they won’t have their books discussed (dissected?) by critics. They are talented voices, yet they won’t have their books on display at The Strand. No one will read their work, regardless of what they create, because they never amassed a platform.

You already know that you need to submit your writing to literary journals and small publishers, and to connect with agents. However, if you keep getting rebuffed, even though you’re doing everything right, you need to consider your platform, or more specifically, your lack of a platform.

I think Lena Dunham is a genius. Lena Dunham received a $3.7 million advance for her new book. Why did she receive that much money? Of course, she is quite a talented writer (and actress), but the reason that she received $3.7 million for the rights to her manuscript, while many other writers would be lucky to receive $4,000, let alone publish at all, is because of her platform. She created a television show (Girls) that depicts the life of modern cosmopolitan twentysomethings in a way that has never been done before, and because of that she reaped a considerable reward from Random House.

If you are struggling as a writer, you need to analyze your platform. Who are you? What have you accomplished? Is your name is known at least within a certain niche group? If not, you need to get cracking. Create your own blog, start a literary group, become a reader for a literary magazine – just do something to get known in the sphere of writing (unless you can do something quite a bit bigger in some other sphere.)

It all comes down to platform. If you have a modicum of talent, you can write something that can get published. However, without the platform, it makes it quite a bit harder. All you have to do is get known, and all the rest will take care of itself.

Do you have any good tips for writers looking to enhance their platform? Please feel free to share them by commenting on this post.

Can’t Get Your Novel Published?

Platform. Do you know what this word refers to in conjunction with the publishing industry? Platform is the reason why Lena Dunham landed $3.7 million for her book proposal. If you want to sell a manuscript, more than the quality of your content (though it should certainly be up to snuff), you need to develop a reputation. If you’re thinking that your reputation is going to come from your book, you’ve got it backwards.

There are many ways to develop your platform. If you have public exposure in some way, you’re already set. Unfortunately, that doesn’t apply to most of us, and it can be hard to generate (I’ll leave that to others far more qualified than I am if your intent is to get famous). However, a solid portfolio of writing in other forms can do wonders for establishing a ready-made audience eager to read your book (which any publishing company would love).

A novel is a huge undertaking. I certainly think all writers should attempt one, but consider the following diverse forms as a way to gain exposure and increase your chances of selling your idea for a book:

Poetry – Whether it’s traditional or free-verse, avant-garde or transparent, there are tons of poetry journals that always are seeking quality expression.

Short Fiction/Flash Fiction – Scale back your world building and capture a photograph. That’s the art of the short story. Again, there are tons of literary magazines that are always in search of quality fiction. Regardless of your style, there’s a market for everything (of quality).

Plays – Why not write a play, send it to a contest, or work with your local theatre to have it staged?

Screenplays – Think with an eye for the visual. There are some excellent television programs and films that are quite a bit more literary than most fiction (e.g. Mad Men, my favorite program). If you want to sell your script, there’s an excellent book written by Blake Snyder called Save The Cat! that gives an insider’s view into what kind of scripts sell in Hollywood, and how to write them.

Nonfiction – Do you have expertise in a subject? It’s so easy to write an E-book and publish it on the Web. While fiction can be harder to attract an audience, with nonfiction, there’s always a built-in audience for just about every topic.

Freelance Journalism – Yes, the pay is terrible, but your name can get out there with some rather influential people.

If you need assistance with publishing your novel, please click here.