I am going to tell you a secret: As a general rule, I do not read independent writers.
Perhaps I am biased. I have seen a handful of talented figures who are not publishing with literary journals or publishing houses through the blogosphere and through various publishing operations. They are the exceptions.
I was weaned on weighty writers who wrote heavy, simple, and philosophical fiction: Raymond Carver; Flannery O’Connor; Carson McCullers; Kent Haruf; etc. The intelligence and humanity of these writers doesn’t appear on indies much at all. Hell, that kind of intelligence and humanity doesn’t appear much even on the Big 5 or anywhere outside of the University of Iowa.
Indie writers can call me a conservative or wrong or whatever, but instead of calling me and those of my ilk names, what they ought to consider doing is concentrate on getting reviews.
I know an excellent website called Indie-Pendent Steam. The site is operated by Virginia Arthur. Virginia does not pull any punches in her reviews. If your writing needs work, even though you paid her for a review, she will still call it as it is. The good news for budding writers though is that Virginia will not post bad reviews, instead she will default to proofreading such work instead. Even with caring professionals like Virginia who take steps to protect the reputation of independent writers, many do not have the mental toughness to handle bad reviews, even if no one sees them. That’s a horrible character trait in any writer. Still, if you are an indie writer and want to prove people wrong and get people reading your stuff, you need to obtain some reviews to build that initial traction and pique readers’ interest.
As an editor, I am as tough as possible on my writers because to flatter with kind words will not serve any aspiring writer intent on crafting excellent fiction. As a book reviewer, Virginia takes a similar approach. If you’re an independent writer, you should seriously consider working with Virginia. Her book reviews are fair and unbiased. Her reviews actually hold weight with readers because there’s a quality attached to her opinion.